Sawyer Ohman

CMM110-A

10/9/23

BLOG-PROJ #4

ST. Croix is doing a lot of marketing in this post trying to sell their newest series of rod the Avid Inshore series. There are several different variations for every different kind of fishing and fisherman and they have a quote from a charter captain Justin Carter. Not only have the Avid series rods received a professional seal of approval, but Justin explains some of the technical modifications made to the new series of rods as well. ST. Croix is pushing their new series hard trying to maximize on sales. Not only will charter captains enjoy the rods but their clients will love the lightweight, nimble feel of the new and improved series. Once the clients see how nice the Avid series rods are they’re going to run into stores to buy it for themselves. This is the goal of ST. Corix’s marketing strategy, to reach their immediate customers, the guides who know about the company. The guides tell their customers and friends about the rods and eventually everyone wants one.